![]() ![]() They combine clean lines and simple geometric shapes with discerning use of color (many are monochromatic) and negative space. These logos were all created in the past decade or so. Check them out, and see how well many of the vintage minimalist logos have stood the test of time. Both are simple and clean (the newest incarnation of the Pepsi logo arguably less so), yet are instantly recognizable just by their shape and form.īelow are more than fifty minimalist logos, both from the present and past (1950s to the early 1990s or so). Or the FedEx logo with it’s hidden arrow. ![]() Think of the simplicity of the Pepsi logo and how recognizable that is. Minimal logos can be easier for your customers to remember, too. Good use of form and negative space can go a long way toward creating a strong visual impression. Simple and clean designs can sometimes have an even bigger impact than a logo that has a lot going on.
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